Coca-Cola Enterprises (CCE), a company renowned for its memorable advertising campaigns, is creating more headlines by investing £1.75M (USD 2.76 million) to run 14 of its trucks on biomethane for the duration of the London 2012 Olympic Games, of which it is an official sponsor, reports edie. Commencing its association with the Olympic Games in Amsterdam in 1928, when it delivered 1,000 cases of Coca-Cola, and in keeping with its unbroken association since that time, CCE intends to deliver all its branded soft drinks in London on trucks fuelled by biomethane as part of a drive to cut carbon emissions within its fleet operations.
CCE is already trialling biomethane on one of its trucks, a 21-tonne vehicle Iveco Stralis, which was on display at the UK AD & Biogas event in Birmingham last week. To aid the trial, the company has built a special refuelling station in Enfield, Greater London and is sourcing the biogas from a landfill site in Surrey. CCE customer logistics director, Wendy Manning is reported as saying she was “very pleased” with the results so far.
Manning added that long-term, CCE was looking to target its 44-tonne truck fleet, which is mainly used to transport products around on a mass scale.