SAE-Australasia’s first two-day conference, held in Melbourne, has highlighted the need for selling the message about the efficiencies and environmental benefits available to fleets and private users, through the adoption of natural gas as a fuel for transportation. Tony McMullan of Australia’s Truck Industry Council quoted Professor David Cebon, an Australian academic and engineer from Cambridge University, who said that as an industry we do not have a technical problem we have a marketing problem. SAE will renew its focus on educating the public and then going to government and identifying policy that will assist in the greater acceptance and take up of gaseous fuels, seen as a key role for SAE-A.
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