The new SEAT Arona, for which the Spanish auto manufacturer has flagged a CNG version by year end, has been singled out as Best Product Design 2018 by the prestigious Red Dot Award design competition. This recognition “highlights the fresh, dynamic and robust design offered by the SEAT Arona”.
Its exterior and interior design and multiple personalisation options were the key aspects in selecting the SEAT Arona as winner of the Best Product Design 2018. Its dynamic behaviour is ideal for city commutes, motorway driving or countryside getaways.
The Red Dot Award: Product Design Jury is made up of 40 experts from all over the world who are not permitted to be part of any industrial manufacturing company nor can they participate in the vote for those products in which they may have been involved.
“We are extremely delighted to receive one of the most prestigious design award for the SEAT Arona. We wanted to give a distinct crossover character, for day to day life and for the urban jungle”, said SEAT Design Director Alejandro Mesonero-Romanos. “The SEAT Arona is yet another example of fresh, young, functional, adventurous and comfortable design”.
In a little more than three months, the brand already delivered 25,000 units of the new crossover. By the end of the year, SEAT will release the Arona TGI, which will be the first SUV worldwide equipped with a Compressed Natural Gas engine.